In June 2014, we launched the Fiver4Food campaign, our Winter fundraising appeal for the Lanyon Food Hub. The Food Hub is an emergency relief program that helps families in need in the Tuggeranong region, by providing free, nutritious food through a pantry-like system. Located at our Lanyon Youth and Community Centre and run by a team of award-winning volunteers, the Food Hub is about more than just food – its about connections to the community.
Our goal for the Fiver4Food campaign was to raise awareness of the need for emergency food relief programs, and also to raise funds and food donations to help us meet the increased demand the Food Hub is experiencing.
We launched a campaign asking members of the community to host a pot-luck event, inviting their friends, family and colleagues to participate by bringing a dish to share, and providing a downloadable event kit for people to use to promote and share the campaign. Each guest donated a ‘fiver’ for the Food Hub, and people could engage with each other over a shared meal – encouraging them to think about the importance that food has in our lives.
People could also donate cash, or non-perishable food items to the Food Hub, to show their support. The Canberra Times got on board, by offering a special Foodie Prize-pack to one lucky event host.
The campaign was a huge success, and raised over $6,000 in food and financial donations. We celebrated the end of the appeal with a great pot-luck event at V-Spot café, with Natasha Rudra, Food and Wine Editor at The Canberra Times announcing the winner of their prize – local blogger, Serina Huang of Weekend Parent was very excited to receive the honour!
The Fiver4Food campaign made the important point that the Food Hub is not only about food – it’s about sustenance, support, and connections to the community.