She Leads online workshop: How to build your brand through compelling content with Amanda Whitley

Have you ever wanted to create an online presence but didn’t know where to start?

Heard a lot about the importance of ‘content’ but not sure how it can be used to build your brand?

On Tuesday 19 October, join us as we host our She Leads workshop, How to build your brand through compelling content.

Facilitated by HerCanberra founder and media entrepreneur Amanda Whitley, this online workshop will equip you with the knowledge and skills on how to develop your brand narrative and teach you how content can be used to build brand awareness and connection.

During this workshop, you will gain:

  • guidance on how to develop your brand narrative for your own personal or commercial brand
  • an understanding of how a content framework is key to nailing message clarity and cut-through
  • knowledge of how to tell your story through a range of content types, including social media
  • tips on how to build an authentic online presence.

Registrations close Monday 18 October.

If you have questions or would like further information, reach out to

By purchasing a ticket, you agree to our Terms & Conditions which outline refund and participation policies.

Event details:

DATE + TIME – 6pm to 7.30pm, 19 October 2021

LOCATION – This is an online workshop

PRESENTER- Amanda Whitley

CONTACT- Further enquiries, please contact:

PRICE – $25/YWCA Canberra member $30/Non-members

About Amanda Whitley

In 2011, after enjoying a diverse career in communications across private and public sectors, Amanda Whitley launched HerCanberra has grown to be one of the city’s leading media brands, with a monthly unique readership of more than 150,000 and a social network of more than 100,000 followers. Amanda is one of Canberra’s most influential people and has played a significant role in the city’s evolution into a “cool little capital”.

When the pandemic hit in March 2020, Amanda drew on her decades of experience in government communication and community-building, and took up a senior executive role within the ACT Government’s COVID-19 Public Information Coordination Centre. She spearheaded the effort to ensure Canberrans were well-informed through public information campaigns, and the innovative use of web and social media channels.

In April, Amanda became partner and Head of Communications with local media and creative company Coordinate, the 2019 Telstra Australian Capital Territory Business of the Year. She is spearheading the business’ new Communications and Content division, which includes HerCanberra.

Amanda was ACT Woman of the Year in 2016 and earlier this year was named joint 2021 Canberra Citizen of the Year, alongside all the Canberrans who have enacted the Territory’s public health response to the COVID-19 pandemic.